Iulia Ionita

Experience

As an experienced iGaming professional, Iulia has built her career at the intersection of content strategy, storytelling, and video production - areas that naturally evolved from her early passion for video games and creating video makeup tutorials. 

Building on her background in creative media, Iulia’s expertise in video production - from scriptwriting and editing to directing - led her to establish Chipy’s video department, creating a dedicated team for high-quality iGaming content. 

Under her leadership, Chipy’s YouTube channel has grown into a trusted hub for industry insights.

In her current role, Iulia oversees all written and video output, ensuring alignment with the brand’s voice and user engagement objectives. 

She leads a talented team responsible for:

• Producing and editing video content that informs and engages a global iGaming audience;
• Crafting written materials that maintain editorial quality and consistency across the platform;
• Coordinating storytelling efforts that connect brand identity with player interests.

With over 1,500 slot reviews created, Iulia provides accurate, player-focused insights into game mechanics, features, and trends. Her expertise also extends to payment methods, software providers, and casino guides, ensuring players receive relevant and up-to-date information.

Expertise

• iGaming & Online Casinos – Deep knowledge of slots, bonuses, casino games, software providers, and accurate, real player behavior;
• Content Strategy & Editing – Skilled in content planning, quality review, and maintaining consistency across all written materials.
• Video Production – Scriptwriting, editing, and producing engaging iGaming videos;
• Leadership – Manages and mentors cross-functional teams in video, writing, and content optimization;
• Industry Insight – Keeps up with the latest iGaming trends, innovations, and player preferences to deliver relevant, quality content.

Education

Iulia holds a Video Editor Certificate from Atelierele ILBAH, which strengthened her ability to create professional, visually appealing multimedia content.

She also studied Communication and Public Relations at the National School of Political and Administrative Studies, improving her skills in communication, branding, and digital storytelling.