Chipy's Exclusive Interview with Gambling Craft's Affiliate Manager - Dmitriy Leonov

Bogdan Romedea
Written by Bogdan Romedea
Vlad Mihalache
Reviewed by Vlad Mihalache
icon-clock-grey 7 min
icon-calendar Updated on Sep 15, 2023
Chipy's Exclusive Interview with Gambling Craft's Affiliate Manager - Dmitriy Leonov image

We are glad to introduce you to Dmitriy Leonov, Affiliate Manager at Gambling Craft! 

Chipy: Greetings, Dmitriy! Thank you for offering us the opportunity to answer our questions. Can you share with Chipy’s readers more about yourself and Gambling Craft?

Dmitriy: I am an affiliate manager at the Gambling Craft Affiliate Program. I have been in this position for about five years and I have more than 10 years of iGaming experience overall. During the years we at Gambling Craft worked with several markets all over the world but now our main GEOs are: RU, CIS, EU, NZ and partially LATAM. 

Gambling Craft, as a company, I can say it is a really friendly team of experts, all of us enjoy what we do and we do this good. 

Our main goal in GC is to reach the maximum balance between generosity for players (I am about bonuses/promo actions/tournaments etc) and high profit for our affiliates. To be honest it is quite difficult, but we have a simple recipe for success. It lies in the fact that you just need to be fair to both sides, you need to be loyal to all of your customers and sometimes you must be ready to do a particular thing for your partners, for example to create an exclusive promo or provide an advance payment. 

Chipy: We noticed you are managing 3 brands. Could you tell us more about each of them?

Dmitriy: Yes, it is really so, we have three casino brands onboard. I am proud to say that all projects we currently have were developed by our own team. Even the affiliate platform is powered by our programmers, we don't use turnkey solutions. 

The games in our casinos are provided by many top-notch game developers such as NetEnt, QuickSpin, Yggdrasil, Play n Go, Amatic, Pragmatic, Endorphina and so on.

Let's take a look at all the projects in detail: 
Play Fortuna - is our flagship brand where you can find thousands of slots, hundreds of table games and live games. We also have some new crash games like Aviator, JetX, Mines, Spaceman, PlinkoX and some others. This brand is licensed by Curacao eGaming and also random numbers audit is approved by the iTech Labs. Many customers highly rated the casino and if we check comments on Chipy website we can easily confirm that fact. 

Booi - this casino could be called the "young brother of Play Fortuna", because here you can find almost the same games, but there are also significant differences present. The main difference is that you can place bets with bonuses in Booi, but this option is not available in PF casino. 
I can highlight an extra generous welcome bonus of Booi casino as its main feature, the welcome package consists of 225% bonus +100 free spins during the first three deposits. 

Jozz - is our first step into the exciting world of crypto currency. The main goal is to provide our players the possibility to deposit, withdraw and to play with crypto without having to do any fiat > crypto exchanges and vice versa. Currently this brand has less games than both above but we work hard to fill it in a short time. 

Chipy: In such a competitive industry, how do you think Gambling Craft manages to stand out from its competitors?

Dmitriy: I think the main key to success of our company is that we can hear our counterparties and we can reach a compromise in all cases. The world changes fast and we try to be flexible to be able to adapt to all the challenges we face. So at the moment we have quite strong brands to be competitive with many others. 

Chipy: What makes each of your brands unique?

Dmitriy: We can create unique brands mainly because we have our own developed websites, so we can combine different games, payment methods and promotions for our customers. This way the player can deposit from anywhere on the planet, play any device and get paid 24/7 in short timeframes. 

Chipy: What are your thoughts in regard to the impact that crypto casinos have on the entire crypto domain? Do you think crypto casinos will become the norm of the industry? 

Dmitriy: I think crypto casinos are the hit of the age. It is so convenient to deposit with two clicks and without any restrictions. I admit that none of us would like to face any restrictions on the internet. As for the second question, I am sure it is already the norm of the industry and this area of iGaming will only expand over time. 

Chipy: How do you maintain the connection with users? 

Dmitriy: We use all popular ways of customer communications. There are: live chat / regular mailers / feedback forms / gambling forums and of course social media. In a small part we use phone calls as well. To put it simply all general channels, there is no magic involved =)

Chipy: What are the main aspects that must be considered to create an enticing and satisfying bonus, from your perspective?

Dmitriy: As for my own thoughts, I think we should use multi-stage bonuses which require daily activity of the user. For example you need to log-in for several days and do something particular to meet the wager requirements (1st day = 10 spins in game A, 2nd day = 20 spins in game B...). The promo must be interactive for the player, this way people can get some new experience in iGaming.

Chipy: What´s Gambling Craft´s position when it comes to tournaments?
Tournaments are an essential part of our casinos. For casino Play Fortuna we are holding tournaments and races on an ongoing basis. In Booi casino we have tournaments and quests. There are some examples of our current quests:
- catch a winning streak of 5 rounds in a row
- activate FS feature in the slot
- activate “CLEAR THE GRID” in the slot

These promotions are very important for any casino brand and we have a great experience and possibilities to make them interesting for all gamblers. 

Chipy: What methods of safe gambling do you offer your players?

Dmitriy: We offer basic information about responsible gaming in all our brands. Any player can find appropriate pages in the footer of the website. All general establishments are presented on our sites:
- GamCare
- Gambling Therapy
- Gordon House Association
- Gambler’s Anonymous

Moreover we offer the way for self excluding. Each player can claim to suspend the account for any reason and for any time period. This option is available in the personal account at Booi casino and for the two other brands you need to use E-mail or a live chat to ask the support agent to do this for you. 

Chipy: We’ve reached the end of this interview. Do you have anything you would like to tell our users? 

I would like to advise all gamblers to be mindful when choosing the place to play if it comes to the real funds. 

Dmitriy: There are three basic things we all need to check before start to play:
1) Read the real comments of other players on such review sites like Chipy. 
2) Check the license validator in the footer of the website.
3) Check the PCI DSS certificate. 

And of course keep your mind cold while you're gambling. 

Thanks for reading this interview.
Good luck to all!

Many thanks to Dmitriy for sitting down and taking this interview!
If what you read sounds good why not go ahead and see for yourself? Whatever you decide to check out, be it Play Fortuna, Booi or Jozz, experience professionalism first hand!

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Bogdan Romedea

Bogdan Romedea

PR Specialist

About Bogdan Romedea

  • Account manager at Chipy for over a year;
  • Former Blackjack Live Dealer at Evolution Gaming;
  • iGaming Outreach and PR Specialist;
  • Bachelor's Degree in Political Science from the University of Bucharest.
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Vlad Mihalache

Vlad Mihalache

Online Gambling and Slots Specialist

About Vlad Mihalache

  • Accomplished content strategist and editor with over 6 years of experience in the iGaming industry;
  • Specializes in blackjack strategies, slots, and gambling addiction;
  • Online gambling expert with 2500+ articles written and reviewed;
  • Strong advocate for responsible gambling with comprehensive knowledge of gambling trends and addiction.
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