Denisa Roca

Experience

Denisa joined Chipy in December 2020 and has since grown into the role of PR Lead and Game Provider Partnerships Manager. With a strong foundation in strategic marketing and sales management, she plays a central role in shaping commercial partnerships and brand exposure across the network.

Throughout her career at Chipy, Denisa has overseen complex partner portfolios, managed high-value key accounts, and coordinated multi-market collaborations within the affiliate ecosystem.

Throughout her responsibilities, Denisa:

• Managed and nurtured long-term relationships with casino operators and game providers.
• Oversaw portfolios representing 1,000+ casino brands across multiple markets.
• Led commercial negotiations, renewal discussions, and performance-based collaboration agreements.
• Coordinated targeted exposure campaigns and featured placement strategies.
• Aligned commercial objectives with editorial, promotional, and cross-network execution.
• Supervised and supported a team managing 150+ partner accounts.

Known for her strategic thinking and structured negotiation approach, Denisa ensures that commercial partnerships deliver measurable value while maintaining long-term brand positioning across Chipy’s affiliate platforms.

Expertise

• iGaming Partnerships & Affiliate Strategy
• Commercial Negotiations & Portfolio Management
• Brand Exposure & Promotional Campaign Strategy
• PR Strategy & Brand Communications
• Team Leadership & Partner Growth

Education

Denisa holds a Master’s degree in Strategic Marketing and Sales Management from the University of Bucharest, where she developed advanced expertise in brand positioning, market analysis, consumer behavior, and integrated marketing communication.

This academic foundation supports her ability to align commercial negotiations with long-term brand strategy, structure scalable partnership models, and evaluate performance metrics across multi-market affiliate environments.