Playtech Extends Its Long Term Collaboration with Betfred Until 2024

The online gambling giant Playtech has announced a four-year extension of its partnership with the bookmaker Betfred until 2024. Through Betfred, Playtech will keep on providing Casino, Live Casino, Bingo and Poker services and content exclusively to UK players. This extension comes in the context of a decade-long collaboration between the two companies. Betfred’s dedicated Live Casino space, unveiled back in 2018 at Playtech’s HQ in Riga, will also be included in this new deal. 

It seems that both parties are enthusiastic about the renewal of their collaboration. For instance, Shimon Akad, COO at Playtech, has said:

We are delighted that Betfred, the world’s largest independent bookmaker and a key long-term partner for Playtech, has chosen to commit to an exclusive agreement across four key verticals. Betfred’s decision to invest in an exclusive Live Casino space in 2018 was a significant step in developing our working relationship, and has seen Betfred develop a highly compelling Live offering. We’re very much looking forward to working together over the next four years to continue delivering innovative content backed by industry-leading technology.

On a similar note, Rakesh Chablani, the Managing Director at Betfred, has commented:

Having had a strong and successful partnership with Playtech for over ten years now, the extension of our exclusive agreement for another four years represents an exciting opportunity to continue growing our business. We’re passionate about creating the best possible player experience across all verticals, and we’re confident that the continued development of our dedicated Live Casino space, plus an unparalleled selection of Casino, Bingo and Poker content, will allow us to do exactly that.

Since it was founded back in 1999, Playtech has built a strong presence on the iGaming market and has become a true leader in the gambling industry. Its partnerships with leading brands and operators have unlocked access to many regulated markets. This enables them to continue to deliver valuable content to gambling enthusiasts, as well as technical support when it’s needed.