NetEnt to Increase Its UK Imprint Through Betfred

The world-renowned game developer NetEnt has inked an agreement with the UK-based bookmaker Betfred, one of the leading UK operators. This merger allows the launch and distribution of a large variety of NetEnt titles in the area. 

The games have been successfully integrated and have become available to Betfred’s large player base.  This move helps NetEnt bolster its presence in the regulated British online gambling scene. 

Andy Whitworth, the current Managing Director of NetEnt UK Ltd, has commented on the news: 

We are obviously delighted to partner up with one of the leading UK operators with their large base of dedicated players. I’m certain that the Betfred players will enjoy our games with unique features and that our tools will help Betfred grow their business within online gaming.

Equally enthusiastic about the merger is Andrew Horse, Head of eGaming at Betfred.  He said: 
 

NetEnt is and has always been known for the quality of their games. I think the upcoming roadmap looks very interesting and we look forward to offering both the classics and exciting new titles at Betfred.

This agreement is definitely a step in the right direction for NetEnt and it sets the tone for more fruitful collaborations with such operators both in the UK and around the world. In the end, they all contribute to NetEnt’s remarkable influence in the global gambling community.