Chipy’s Exclusive Interview with PopiPlay’s Marketing Manager, Alexandra

Chipy: Hello Alexandra, thank you for taking the time for this interview! Please tell us more about yourself and PopiPlay.

Alexandra: My name is Alexandra, I’ve been a Marketing Manager at Popiplay for almost a year, and I’ve been working in this industry for around 2 years. 

As a Marketing Manager I’m constantly seeking innovative ways to connect with players and enhance their gaming experiences through targeted messaging and personalized campaigns. 

Regarding Popiplay, we’re a Scandinavian gaming brand responsible for producing top-level slot entertainment. Backed by an experienced team of industry professionals, Popiplay slots are created with a goal to provide players with a unique and highly rewarding online gambling experience. 

Chipy: How does it feel to be one of the newest providers in the industry?

Alexandra: Being one of the newest providers in the industry is an exciting and motivating experience. It offers a fresh perspective and an opportunity to bring innovation and unique offers to the market. While there may be challenges in establishing a brand presence, it's a journey filled with learning, growth, and the potential to make a significant impact in the industry.

Chipy: What are your immediate goals, where you see yourself down the road 5 years from now and why?

Alexandra: My immediate goals as a Marketing Manager in this industry are to drive brand awareness, increase player acquisition, and enhance player engagement through targeted marketing strategies. I aim to establish our company as a reputable and recognized brand in the market. In five years, I aim to have significantly expanded our company's market share, forged strategic partnerships, and successfully launched new and exciting slot games that resonate with our target audience.

Chipy: What is your favourite game/feature out of the 28 games?

Alexandra: It’s hard to choose one, but one of my favorite Popiplay games is definitely Keys to the Sea. I absolutely love the graphics and the mechanics as well. I like to call those types of games “drop games” because in bonus rounds they can drop high multipliers out of nowhere and surprise you with big wins.

Chipy: Do you plan on experimenting with other features? Do you think that VR, AI and AR will have an impact on your future game designs? 

Alexandra: Absolutely, experimenting with new features is a huge part of our innovation strategy. I think it’s very important to keep up with technological advancements and to keep players' preferences a priority as well. 

Chipy: What responsible gaming measures have you taken?

Alexandra: When it comes to responsible gambling, we implemented all the typical gaming measures that other providers implement as well, such as age verification processes to ensure that only individuals of legal gambling age can access and play the games. Also, providing clear and accessible information about responsible gambling practices, including warning signs of problem gambling and resources for seeking help.

Chipy: We have reached the end of our interview, can you tell us what is coming next from PopiPlay that will make the players sit on the edge of their seats? 

Alexandra: What’s coming next from Popiplay are games with unique themes, high quality graphics and animation, as well as new mechanics with innovative features that will bring exciting gameplay. We are definitely committed to delivering thrilling experiences that will keep players on the edge of their seats, eagerly awaiting our next release.