Chipy’s Exclusive Interview with Margarita Malysheva - Head of Marketing at Mascot Gaming

Chipy: Greetings, Margarita Malysheva! Thank you for offering us the opportunity to answer our questions. Let’s start by sharing with us more about yourself and MascotGaming.

Margarita Malysheva: Thank you for having me! My name is Margarita Malysheva, and I’m in charge of Marketing at Mascot Gaming.

Since 2015, Mascot Gaming aims to bring the best gaming experience to its players. We are always looking for new ways to blend our vision with what players want from gaming. The job of my department is to be the bridge between Mascot Gaming and the world.

Chipy: How many games has Mascot Gaming developed since its establishment in 2015? Also, what would be your top favorites?

Margarita Malysheva: Over the years, we have developed a diverse set of more than 60 games. Among our games, each player will find something to their liking: games with more familiar mechanics and themes, or games with a whole set of various features and rare themes.

We have a great team of professionals creating and developing every project. We are known in the industry as a developer with a creative approach to feature implementation and great taste in music and design. Regarding my favorites, I can say that I simply adore Riot2, Zeus the Thunderer, and Fairytale Coven.

Chipy: How do you consider that features such as Risk&Buy, Rockfall, or Rockways can make the player's gaming experience more engaging and unique?

Margarita Malysheva: These features make the slot game more entertaining and exciting, increasing the player’s involvement. All three mechanics are popular among players all over the world, especially Risk & Buy.

Chipy: Could you give us a better understanding of the math behind the Risk&Buy feature, as well as the Rockfall and Rockways mechanics?

Margarita Malysheva: Our famous Risk & Buy is a permanent opportunity to buy a bonus game at a specific cost, or risk your winnings. Though, the price will be different from bet to bet. It creates additional gamification for the player.

Rockfall is when a winning combination occurs during a single spin, the winning symbols explode on the screen, and new Active Symbols drop instead, forming new combinations. With Rockways, the height of each reel on the screen changes randomly with each spin in the game.

Chipy: The Princess & Dwarfs: Rockways is the game title where players can enjoy all these features. It also has an interesting theme. What was the main source of inspiration while creating this slot game?

Margarita Malysheva: Of course, the most popular opinion would be a famous fairy tale about a particular sleeping princess. However, some players might see it as an homage to the music video about the miners by a certain German band.

Chipy: Do you consider that these features have influenced the overall online gambling experience?

Margarita Malysheva: Absolutely! When we entered the market with Bonus Buy, only a few operators were aware of that feature.

Today, it’s an essential part of the industry. The mentioned earlier Princess and Dwarfs attracts players with a trendy bonus that hasn’t appeared much among other developers. So there is no doubt that Mascot Gaming is a trendsetter.

Chipy: What are some future releases for your players? Are there any upcoming games or cool features?

Margarita Malysheva: We always have something interesting to bring to the table! In 2023 we're planning, as usual, to release one game a month.

Moreover, we plan on creating branded slot games for our best partners and launching new features that we have been working on for a while now. So I would suggest keeping an eye on our news feed.

Chipy: How do you find inspiration for all the different types of themes for your games?

Margarita Malysheva: Literature, cinema, music, and computer games are great sources of inspiration for us, but we never stop at this.

Our games are a mix of everything - from the notorious gaming trends to personal preferences and themes that are familiar or dearly loved, even since childhood.

Chipy: Could you tell us more about the Mascot Gaming team that makes everything possible?

Margarita Malysheva: Everyone on our team is a great professional. I can personally talk for hours to describe how proud we are of each of our employees.

They always strive for the better, push the boundaries of their field of work, and deliver the best results. They are true advocates of the Mascot Gaming brand. Recently, we started a series of interviews with the members of our team that anyone can read on our LinkedIn page.

Chipy: How do you keep up with the player’s needs and wants when it comes to gambling?

Margarita Malysheva: All our games are designed to meet the player's needs. As I mentioned before, we have a diverse game set, and everyone can find a game according to their preferences, even moods.

We constantly collect statistics, analyze game behavior, and track preferences influenced by location. Our players see that our games are not made for portfolio expansion. We choose quality over quantity.

Chipy: We are sure that more players would like to enjoy your products. What markets do you plan on launching in the future?

At the moment, we have MGA certification, IoM certification, Georgian and Belarus certifications; the MGA license and Romanian license are in the final stages right now. We are in the middle of getting the UK, German, Latvian, Lithuanian and Estonian certifications.

We have plans to obtain Spanish, PORTUGAL, and ARGENTINIAN licenses. Mascot Gaming works according to available jurisdictions.

Chipy: We have reached the end of our interview. Is there anything else you would like to say to our readers? As well, thank you for this opportunity as it was a pleasure to learn so much about Mascot Gaming.

Margarita Malysheva: Thank you as well! Dear readers, if you haven’t played Mascot Gaming slots yet, I encourage you to do that. I’m sure you will have an incredible gaming experience. And don’t forget - these games are to have fun! Good luck!